I have had the same converation several times lately about how companies can reduce their premiums during this recession. But the conversatio isn’t really much different than cost reduction discussions that I have had prior to the recession. I think that the big picture, other than the bottom line cost, escapes many when addressing the management of premium costs.
A company needs to be able to clearly visualize every potential risk exposure faced, and list them in terms of severity and frequency potential. Then separate the mandated coverages like workers compensation and auto, etc., from the coverages that you are not required by law or contract to buy. Then you can address the mandated coverages and list the possible strategies to reduce costs. For workers compensation, it can be improving safety and awarness, which results in lower claims frequency/severity, which then results in a lower experience modification, further resulting in lower premium. Of course if you already have a low experience modification due to the fact that your operations are low hazard, i.e. an office type exposure, this is moot. If your experience modification is low, but is a result of shear luck, you should still work to analyze the exposures and improve safety. In any case, these are long term fixes and you would hope that by the time you reap the benefits, the recession will be over. But, you will have lowered your premium costs.
For auto coverage, you can take advantage of driver training offerings from your insurance carrier. Additionally, you can check the driving records of your employees to determine the drivers that would present a higher probability of accidents. Insurers rate auto premium by many factors, especially the driving records of your employees and the loss history of your company. So with better drivers and lower loss history, you will get lower premiums, it’s that simple.
The same goes for coverage that may not be mandated by law, but is mandated by contract. A good example of this is errors & omissions insurance, also know as professional liability. Many software/IT vendors are required by contract to carry this coverage if the are to be hired by a potential client. The same strategy is appropriate; determine the risks that could lead to a claim, address them, and demonstrate to the insurer that you have done so. So then, since you have done all this and an incident seems unlikely, why do you have to buy it? Because the man with the checkbook that pays you says you have to.
Then you have the insurance coverages that are mandated by no one. Employment Practices Liability, Cyber Insurance, and Directors & Officers (if you are a privately held company) to name a few. This is where things get tricky and you have to make calculated decisions that could have serious future impact on your company. But again, in getting your arms around the risk exposures to completely understand the possibilities, you can make an informed decision as to whether or not you will buy the insurance or not.
I think that you get the picture here. Insurance coverage is not just something that you just bargain for once a year by piting a bunch of brokers against each other. Yes, competition is a great motivator for insurance companies to put their best number forward, I agree. But the real strategy is understanding the big picture, and making informed and strategic business decisions. If you’re at point A, and you want to get to point B ten miles across the lake, you aren’t going to swim, you are going to drive. Perhaps this isn’t the best analogy, but the simple fact is that you need to understand the consequences of an action before you take it.
So now we have a recession. If you have taken similar steps as I outline here, your insurance is one less issue to worry about. And you can probably cancel the renewal day parade of competing insurance brokers at your office!


